Selling Your Knowledge on the Net
by: Stephen Freeman
It might seem websites are more of a fashion these
days rather than a way to promote your products. Website
addresses and email ids are as common as cell phone
numbers which you exchange. “It’s a kind of adding more
glamour to my visiting card, an image building tool.”
This is a kind of opinion that many people have, mainly
those making a living out of their specialized skill or
talent. She can be a dancer, musician, magician, player,
chartered accountant, chef, dentist, barber, hobbyist,
gardener … I know you can add a lot many to it.
Well, a website for any of them will surely add to
their image, but it can be much more than just that. All
you need is the right attitude and enthusiasm.
With a professionally designed website you can reach
out to a wider group of people beyond any regional
boundary. You can exchange information with people of
your interest. You can sell your knowledge or expertise.
How? Lets try to find out.
A few examples will help.
Shira the Belly Dancer
A few days back a friend of mine referred me a site
about a belly-dancer Shira. Shira is an Oriental dance
(belly dancing) instructor and professional performer
from Iowa. Since 1997, she has built & maintained an
extensive educational web site at www.shira.net about
Middle Eastern dance, music, and culture. Her main idea,
with this website for her profession, was to spread this
beautiful dance form to millions of people across the
world. Now Shira is promoting thru her website her dance
classes, her troupe, books on Belly dancing and even
selling different items through her site. Today not only
is
http://www.shira.net a huge database of information
about belly dancing, its teachers and performers, it is
an inspiration to many such performing artists all over
the world. Not to mention Shira is making genuine online
income lot more from the leads generated from her site
and the online selling.
Barbara the Painter
If you are looking for some genuine extra income
beside your main stream of earning, a website can be a
good tool. No, that doesn’t always mean selling your
knowledge or services or products from your website. And
that’s exactly what Barbara Burns, an European painter
has done through her website
http://www.barbaraburns.com/. Her website is a huge
resource for articles, reviews, paintings, blogs and
feeds. It has links to different sites related to art
and painting. Barbara is carefully promoting her various
affiliate programs and link exchanges through this site.
The kind of website ranking she is getting, I am sure
she is making good easy money out of it.
Michael the Tax Consultant
Website for any professional is a must today. It not
only enhances his image, but also generates confidence
in the mind of his present and would be clients. This
surely is very much conveyed through Michael I. Atlas’
website
http://taxca.com. Most people today try to find out
maximum information before choosing any kind of service
or consultation, and they prefer to do that from the
privacy of their computer screen. I am sure Michael’s
site will surely convince any such visitor and he must
be generating lot of leads through his website. The
right way to sell your knowledge.
You can check many such similar success stories here
where a professional or an self-employed person or an
entrepreneur like you and me has created their own web
site successfully.
By now you must have found out how important a
website for selling your knowledge is. A professionally
done website, with methodical website promotion and site
marketing, can bring huge prosperity to your profession.
You have to think about what you would like to do
with your website, make it an information resource, your
24x7 promotion tool, sell your skills and services
online or generate secondary extra income through it by
affiliate, link-exchange and other advertisement
programs.
After you have decided upon your goal, you should
develop the website. You can hire a professional to do
this or try out on your own without any technical or
programming knowledge with 'Site Build It'.
Once the site is up and running, with little
scratching of your brain you will be able to find out
other means of generating traffic and income from it. To
learn more about the internet marketing tips to promote
your site, Corey Rudl's "The Insider Secrets to
Marketing Your Business on the Internet" course can be
the best help.
"Turn knowledge into revenue -- sell your brain on
the Net." |