Leadership Attributes for
Business success is essentially the result of successful leadership.
Contrary to the popular myth, leaders are not just born.
Leadership skills can be learnt and developed. A
business is a distinct reflection of the leader, who may
be the owner or manager. A business is never successful
despite the leader, it is always successful or otherwise
because of the leader.
7 LEADERSHIP ATTRIBUTES
There are 7 key attributes that a leader must develop
if the business is going to succeed. A leader must have
vision, must be an entrepreneur, must inspire others,
must set standards, must orchestrate methods, must
understand people and must measure results.
Vision is the attribute that drives the leader, the
reason for existence and motivation behind being in the
business. The vision the leader has allows him or her to
clearly visualise what the business will be like when it
is fully developed. If the leader is passionate about
the vision and allows that passion to create an
intensity or internal drive, then that drive will become
an unstoppable force that drives the future of the
An entrepreneur is someone who creates a business. For
the leader with intense vision, the business is a means
to an end, the vehicle which allows the vision to be
fulfilled. The leaders’ function is to develop the
business and if the vision is intense, they will never
allow themselves to become bogged down by the day to day
details. The end result is always the focus.
3 Inspires Others
A strong leader affects others and inspires them to join
the quest to fulfil the vision. For the leader, it is
much more important that the people recruited to the
cause are committed to the same vision, rather than
having all the appropriate skills to do the work
functions. Skills can be learnt, but commitment is
4 Sets Standards
The leader sets the standards of performance in the
business. If this is not done deliberately it will
happen by default. The employees will automatically
follow the example of the leader. It is best that the
standards are clearly spelled out so there is no
misunderstanding of what the leader expects.
To the leader, the way things are done are important.
The quality of service the business provides must not be
left to chance. The leader takes the trouble to
determine the best way for things to be done and
orchestrates the methods used in the business to perform
the work. This allows the business to be well organised.
Quality Assurance systems are based on orchestration.
6 Understands People
The leader understands that the business must meet the
needs of people, it must motivate them. It must motivate
customers to buy and it must motivate employees to
perform the work. In the orchestration process, the
leader establishes systems that are designed to motivate
both customers and employees to produce the required
7 Measures Results
Results is what it is all about. The leader is results
oriented and measures progress towards achieving the
results, which leads to fulfilling the mission. Knowing
the results allows the leader to redirect employees if
results are not on track and to reward employees for
Developing these leadership attributes will help you
achieve greater success in business.
Greg Roworth is the Managing Director of Progressive
Business Solutions Limited, a business development
consultancy firm with branches in Wellington and
Auckland, New Zealand. Greg has created a unique
business development program that assists business
owners transform their business from a state of total
dependency on them to a state where the business works
so well they don't have to.
Greg is also the author of "The 7 Keys to Unlock Your
Business Profit Potential," which descibes the
fundamental keys a business needs to achieve this
transformation. Find out more, get 2 free chapters, or
buy the book online at