Overcoming Information Overload with
Information Aggregators
by: Ron Tower
The Web continues to grow rapidly. Users find it difficult to
know where to spend their browsing time. Web site owners find it
difficult to attract visitors. Information aggregators help with
these problems.
Information aggregators provide a summary view of what
information is available and allow the user to go to the
information source for the details. This saves users time and
helps them not to miss information important to them. The
summary modules often are all they want to know at a particular
time. Web site owners can provide information modules that can
be included on other Web sites, but they can also be displayed
within an information aggregator. Providing useful summary
content builds up good will and ultimately attracts more
visitors to their site to see the details.
The fundamental building block of an information aggregator
is a summary information module. This is the content that is
organized and displayed by the information aggregator. The
following are some types of modules:
- RSS feed
- Web page fragment
- Web page extract
- Vital signs
- Directory entry
The module content must be served to information aggregators
in some standard format that is commonly known by the content
providers and that is supported by the information aggregators.
Here are some common formats:
- XML file
- HTML fragment file
- Commented HTML file
Typically these files will be accessed using a standard
protocol such as HTTP.
The modules are displayed in the information aggregators in
different ways by different tools. Here are some common layouts:
- 2 panels
- 3 panels
- Single column in time order
- Multiple column portal page
There are two main ways to get an information aggregator. One
is as a desktop tool that you can download and run on your
machine. The other is by logging on to a Web site.
Beyond the support for displaying content modules of
different types in a useful layout, there are some other related
features and approaches that could be included:
- Personal Web directory and knowledge base
- Capture tool
- Editions for targeted user groups
The main types of information aggregators available include
personal portals such as My Yahoo (http://my.yahoo.com)
and My Way (http://my.myway.com)
and various RSS readers (http://blogspace.com/rss/readers).
The portals are typically restricted to the specific content
modules that they provide and are oriented toward a generic
audience. The RSS readers typically are just for reading RSS,
but some are expanding out from this base.
The next generation of information aggregators will support a
wider variety of information modules and narrowcasting to more
specific information communities. For example, see Personal
Watchkeeper (http://www.sugarloafsw.com).
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